The waitlist is open!
Build a funnel that sells your work without poking a single pain point
A four-month programme for values-led service businesses, tired of being told that selling means finding someone’s pain and leaning on it
You already know the advice
Find the reader’s pain, press on it, and keep pressing until they buy. (A countdown timer helps, apparently.)
So you try selling that way, and you end up feeling a bit grubby.
Or you don’t launch, and the people you could actually help never find you.
This programme is built to sell your work properly, with none of that manipulative, patriarchy nonsense.
What we’re building on
We’re not just building a normal hard-sell funnel with compost metaphors bolted on.
We’re building a funnel on:
– the Heroine’s journey, where connection matters more than conquest,
– co-regulation, where you meet your reader’s worry with calm instead of prodding it,
– the Regenerative Story Framework, that helps you work out what your audience needs to hear at all parts of their journey,
– empathy and agency, where you respect your prospect (say that 10 times fast!) and their right to make their own decision.
Yes, we’ll use effective copywriting and messaging techniques that help you communicate clearly.
But always through the lense of that other stuff.
What happens inside
We’ll all work together over 4 months to build an entire funnel for your offer.
There’ll be 6 fortnightly build cycles with two catch-up weeks folded in
Each cycle has three parts: Learn (live teaching, recorded),
Build (co-working, with me on hand),
and a Toolkit of prompts, outlines and scaffolds you actually use, rather than swipe copy.
You’ll have one live call most weeks, and everything is recorded.
This is the live founding round, so the teaching gets shaped around you as it happens.
Ok Peta, but what does it cost?
Psst…Joining the waitlist saves you £200!
Waitlist early-bird price
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total: £800
Regular price
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total: £1000
FAQ
You've got questions? I probably have answers!
No. (I can’t believe you’d think that of me!) It runs on the Heroine’s journey rather than the hero’s, it treats what your reader knows and where she is emotionally as two separate questions rather than one ladder to a sale, and it meets worry with empathy rather than agitation. You cannot get to it by putting softer language on a hard-sell funnel.
The pace is built for us: fortnightly cycles, two catch-up weeks with no new teaching, most sessions recorded, one live call most weeks, and me on hand to keep you on track/sane.
Not to join the programme, no. But the early bird rate of £200 a month is only offered to waitlist members, so if you want the lower price, put your name down now.
£250 a month across four months, or £200 a month if you came through the founding waitlist. The waitlist itself is free.