Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
Got a press feature, podcast interview or launch coming up? A practical guide to getting your website copy ready before a lot of new people land on it, with a real example from a client who did exactly that. The way I clean before someone new is coming round is like no other cleaning. The […]
Every brand story framework you’ve ever downloaded is built on the Hero’s Journey. If your work is relational, or community-centred, it’s the wrong model. Discover what the Heroine’s Journey offers instead.
Your clients can tell you what they need. Most of us just never ask the right question. How to get feedback that actually shapes your messaging.
You don’t have to choose between paying the bills and caring about the world. A reflection on guilt, nuance, and imperfect activism.
How a Brand Messaging Guide helped executive coach Susan Sutherland clarify her positioning and finally sound like herself again.
Marketing during a recession doesn’t mean pressuring scared clients to spend. Learn 3 empathetic B2B strategies that build trust and drive sales.
Discover what a brand consultant does, how they differ from strategists or coaches, and when to hire one to guide your brand through messy inflection points.
I run my business with a team of 1.2. (My exceptional VA helps me edit my podcast so it actually goes out, and puts my copy into carousels that don’t look like a colour-blind 3-year-old made them) Like so many others, I’m doing the work of 7 people. And yet, we’re told we’re cheating if […]
A relationship coach had a powerful idea for changing how people date – but no clear way to explain it. This case study shows how we turned her vision into confident, compelling messaging that stands out in a crowded space.
When two data-driven eCommerce founders decided to move beyond Amazon, they knew a logo wasn’t enough. They needed a message they could stand behind – and a brand their customers could believe in.
