Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
Every brand story framework you’ve ever downloaded is built on the Hero’s Journey. If your work is relational, or community-centred, it’s the wrong model. Discover what the Heroine’s Journey offers instead.
You don’t have to choose between paying the bills and caring about the world. A reflection on guilt, nuance, and imperfect activism.
How a Brand Messaging Guide helped executive coach Susan Sutherland clarify her positioning and finally sound like herself again.
Marketing during a recession doesn’t mean pressuring scared clients to spend. Learn 3 empathetic B2B strategies that build trust and drive sales.
Discover what a brand consultant does, how they differ from strategists or coaches, and when to hire one to guide your brand through messy inflection points.
I run my business with a team of 1.2. (My exceptional VA helps me edit my podcast so it actually goes out, and puts my copy into carousels that don’t look like a colour-blind 3-year-old made them) Like so many others, I’m doing the work of 7 people. And yet, we’re told we’re cheating if […]
A relationship coach had a powerful idea for changing how people date – but no clear way to explain it. This case study shows how we turned her vision into confident, compelling messaging that stands out in a crowded space.
When two data-driven eCommerce founders decided to move beyond Amazon, they knew a logo wasn’t enough. They needed a message they could stand behind – and a brand their customers could believe in.
Want to increase website sales without redoing your whole site? Learn how strategic messaging transforms “good enough” copy into persuasive content that connects, converts, and drives real ROI—with client examples to prove it.
When your brand needs more than a parent or friend Just like teenagers benefit from having that special adult in their lives who’s neither mum nor dad nor one of the gang, your growing brand might need a critical friend when it hits certain developmental milestones. This checklist will help you work out if you’ve […]
