Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
A brand-new idea and a few seconds to explain it. How a Brand Messaging Guide gave MyTreehood two clear buyers, three key messages and a homepage that says it in three words.
A coach with a decade of happy clients, and no way to say what her Mastermind did. How a messaging audit found what her tired audience needed to hear first.
A sports bra brand with a patent and lab results, and no way to say it. How positioning, voice, personas and a customer journey made Brilly’s message land.
Got a press feature, podcast interview or launch coming up? A practical guide to getting your website copy ready before a lot of new people land on it, with a real example from a client who did exactly that. The way I clean before someone new is coming round is like no other cleaning. The […]
Every brand story framework you’ve ever downloaded is built on the Hero’s Journey. If your work is relational, or community-centred, it’s the wrong model. Discover what the Heroine’s Journey offers instead.
Your clients can tell you what they need. Most of us just never ask the right question. How to get feedback that actually shapes your messaging.
You don’t have to choose between paying the bills and caring about the world. A reflection on guilt, nuance, and imperfect activism.
A real brand messaging guide example, from two coaches who could describe their work but not why someone should choose them. What went into their Guides, and what changed once they had them.
Marketing during a recession doesn’t mean pressuring scared clients to spend. Learn 3 empathetic B2B strategies that build trust and drive sales.
Discover what a brand consultant does, how they differ from strategists or coaches, and when to hire one to guide your brand through messy inflection points.
