Words By Peta

Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience

Bringing you and your audience together
  • Services
  • About
  • Portfolio
    • As Seen On
  • Blog
  • Contact
  • The Soap Box Podcast
Facebook-f Instagram Linkedin
  • Uncategorized

    Cancel the Time Management Gurus!

    • July 30, 2021
    • Comments Off on Cancel the Time Management Gurus!
    • by petaobrien

    I started my business when Erica was 8 months old, and 8-year-old Ethan was homeschooling because of the pandemic. As it often does for mothers I’ve discovered, my copywriting journey began by starting my own blog about the trials and tribulations of motherhood. In my case, I started the blog (http://www.secondtimearound.blog it’s pretty good, you […]

    Carry on reading

  • Marketing, Business

     7 Voice of Customer Best Practices to Make Your Audience Feel Seen & Heard

    • July 29, 2021
    • 1 Comment
    • by petaobrien
    a white woman in her 30s wearing a dark green jacket and whiite top sits at a table smiling at another woman, who can be seen parshly from behind.

    How voice of customer best practices make your audience feel seen and heard. And more likely to buy from you.

    Carry on reading

Posts pagination

Previous 1 2 3 4 5

Recent Posts

  • Before the spotlight: getting your website copy ready for a big moment
  • Why the Hero’s Journey is the Wrong Model for Your Brand Story
  • Understanding your audience starts with a better question
  • I am a disappointing social activist
  • What happens when you can’t explain why you’re different?

Recent Comments

  1. Understanding your audience starts with a better question - Words By Peta on Why the Hero’s Journey is the Wrong Model for Your Brand Story
  2. Putting some substance behind authentic marketing - how your unique story should inform your brand on How to build an emotional connection with your customers
  3. How to keep up with politics without your head exploding on How to talk about politics without pissing people off
  4. How to Empathise on  7 Voice of Customer Best Practices to Make Your Audience Feel Seen & Heard
Bringing you and your audience together
  • Services
  • About
  • Portfolio
    • As Seen On
  • Blog
  • Contact
  • The Soap Box Podcast
Facebook-f Instagram Linkedin
© Copyright Words By Peta 2026. Theme by Bluchic.