Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
When your brand needs more than a parent or friend Just like teenagers benefit from having that special adult in their lives who’s neither mum nor dad nor one of the gang, your growing brand might need a critical friend when it hits certain developmental milestones. This checklist will help you work out if you’ve […]
“I connect in a very black and white, almost manual textbook sort of way that was uninspiring.” That’s what Daryn Hesketh, CEO of Dark Knight IT, told me in our first call. His company excels at protecting businesses from cyber threats, but their website wasn’t capturing the personality and expertise that makes them exceptional partners […]
I keep having the same conversation with my B2B clients… “We don’t want to put too many words on our website,” they say, scared by internet ‘experts’ who tell them everyone has a 1.5-second memory and will run away to TikTok. “Let’s just get them to book a sales call, and then we can explain […]
If I tell you that I had a colonoscopy, does it make you more likely to buy my Brand Messaging Guide? If I explain, in excruciating detail, my holiday breakfast order preferences, will that land me more speaking gigs? Probably not. But knowing me better – my background, my experiences, my slightly odd sense of […]
Discover how I helped an eCommerce brand carve out market share with strategic brand messaging and empathy-driven website copy.
How I developed a hybrid Brand Messaging and Tone of Voice Guide for a marketing agency, resulting in clearer communication, increased team alignment, and a stronger brand identity.
Discover the secret to consistent brand messaging and never run out of things to say about your business. Learn how a strong brand foundation can transform your networking, content creation, and customer engagement. Practical tips for startups and purpose-driven brands.
Let me tell you a story. A story about someone who knows how to build a community. Someone who’s community I’m a part of. I got an email from Tracy this morning. Tracy has been in my life for 14 years. I see her around 4 times a week, and we can spend between half […]
Discover how your unique experiences shape authentic marketing. Leverage your personal story for a stronger brand & deeper client connections
In 2007, 14,000 people joined a campaign to bring back a discontinued chocolate bar.Cadbury’s Wispa bar was discontinued in 2003.But 14,000 people joined an online campaign group to try and convince Cadbury’s to reintroduce it. When the brand did a 7-week trial run in 2007, they sold 20 million bars. And they finally put it […]
