Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
In 2007, 14,000 people joined a campaign to bring back a discontinued chocolate bar.Cadbury’s Wispa bar was discontinued in 2003.But 14,000 people joined an online campaign group to try and convince Cadbury’s to reintroduce it. When the brand did a 7-week trial run in 2007, they sold 20 million bars. And they finally put it […]
Picture this: you’ve just received a glowing testimonial for your service. You’re thrilled, your ego has had a healthy boost, and the world seems a tad brighter. But then… silence. No surge in new clients. No noticeable bump in revenue. So, what was the point exactly? It’s time to do client feedback differently. Let’s explore […]
I’m pretty sure that at some point in the last few years, you will have had a conversation with a loved one, a colleague, or a complete stranger. A conversation that very quickly turned into an argument about something to do with politics, the environment, or social justice. Brexit, maybe? Trump, vaccines, or whose fault […]
Finding it hard to express yourself via Reels? Struggling in Stories? Find my copywriting tips for a social media account that matches your principles here.
How authentic marketing helps you connect with your audience. And 6 tips to use it in your business.
Why you need a welcome sequence, and how you can use it to build that authentic connection with your ideal audience – and drive sales.
I talk a lot about UK politics. I sit here sipping my Earl Grey tea and polishing my monocle, aware that my sphere of reference is ridiculously narrow. Even as I make a concerted effort to look beyond my borders. The fact is, it’s impossible to stay up to date on every issue and event […]
Why being an expert in your business can hold you back from communicating your message. And how a copywriter can help.
How to integrate your politics into your brand messaging, without scaring off your audience. A 5 step framework to help you through how to talk about politics.
Why marketers have a secret skill to help fight these assaults to our human rights.
