I talk a lot about UK politics.
I sit here sipping my Earl Grey tea and polishing my monocle, aware that my sphere of reference is ridiculously narrow. Even as I make a concerted effort to look beyond my borders.
The fact is, it’s impossible to stay up to date on every issue and event currently kicking off around the world. Unless it’s your full-time job. And as the internet makes our world smaller, it brings home just how interconnected we all are – for good and bad.
So, if you want to acknowledge in your messaging that you are a citizen of the world, affected by Roe V Wade, grain supply lines in Ukraine, and the melting Arctic ice…
How do you possibly stay in the loop?
1. Work out how much you can handle.
If you have the time and headspace to devour the entire Guardian website, and follow it up by listening to Radio 4 while you do your burpees then more power to you. But if (like me) both time and headspace are limited, decide the amount of content that will make you feel informed without feeling overwhelmed. And be OK with that.
Got 5 minutes, but still want to be informed? The Knowledge is a free daily email collated from across the media on all the issues of the day.
2. Take breaks.
I am a politics junkie. I will sit down at a party with someone I’ve only just met and spend 2 hours talking about how the PFI policies of the last Labour government paved the way for NHS privatisation. (And then regret it the morning after!). But even I need a break. Sometimes it all gets too much. When the world is tough, or your life is tough, or both – have the confidence to step away for a bit. We’ll catch you up when you get back.
3. Vary your sources.
Mainstream Media is not the balanced information Mecca that it used to be (well, if it ever was). And the Facebook algorithm does not provide a one-stop-shop for everything you really need to know. If you want to make sure you’re getting the whole story, and you want to be aware of what other groups are also thinking, then you need to triangulate your sources like a good little orienteerer! Mix it up, step out of your box, etc. etc.
Tortoise Media is another relatively unbiased place to find decent information. Especially on important issues that the mainstream media have moved on from.
4. Listen to people with lived experience.
Professional commentators are paid to have opinions on things. Journalists are paid to write interesting stories that make you buy their newspapers. The good ones do their research, and talk to the people actually affected by an issue. Those living it. But a lot don’t. If you want to know what it’s like being a poor single mum juggling childcare and DWP assessments, or a middle-aged mechanic who’s just been made redundant and is walking to the Job Centre every day, then seek them out.
Head to Twitter, find them. And LISTEN.
5. Don’t fall into the “what about the dolphins?” trap.
You’re a lovely person. You care about a LOT of things. And occasionally you might post about one of them. On your personal or business social media. Only for some plonker to come along and say “I can’t believe you’re talking about this! It obviously means you don’t care about these 3 other things!”
And of course, it doesn’t mean that you don’t care about those other things. Only that it’s impossible to talk about all the issues you DO care about all at once, within the character limit of your favourite social media platform.
It’s important that idiots like this don’t put you off voicing your opinion and advocating for important issues. You can talk about the importance of good sex education in schools, while also caring about the plight of bumble bees but not talking about it today.
And it’s important to remember that we can’t all campaign for all the things all the time. Share the load. Don’t feel you have to jump on every campaign that comes along. It doesn’t make you a terrible person if you don’t go on the dolphin march.
So, there you have it.
5 steps towards staying informed, and using that information to speak out about the issues that matter to you. Take this knowledge and use it wisely!
And if you really want to get started, but you have no idea how you can fit this into your business, then we need to talk.
Start with my “How to talk about politics without pissing people off” Framework.
And then, let’s chat about how you can make your brand speak for your politics, as well as make you money!