Struggling to find a consistent brand message?

Are you all speaking with a slightly different brand voice?

Do you go round and round in meetings trying to work out what you're really saying to your audience?

Just like sitting down to do a puzzle, it’s all about the preparation.

You started with that bit of red you found, then popped over to work on the corner piece you came across. It all got a bit much, so you wandered away for a few weeks and then sat back down on a Sunday afternoon, determined to get the outline sorted, in the hope it would all start to make sense…

Ok, so I could take this metaphor even further, but neither of us have the time.

As your business evolves, so does your brand message – the things you need to communicate to your customers. And so it all starts to get a little…confused…like a giant pile of puzzle pieces from one of those jigsaws that don’t have a picture on the box. 

And you’re busy actually running your business… so you tell yourself you’ll block out some time next week to pull it all together… but then there’s an emergency with the dev team and that time never comes.

The result? You end up with a confusing website that doesn’t speak to the concerns of your customers, and references brand messaging you developed a year ago. Your social media manager has no direction and has started posting memes of breakdancing penguins just to keep the algorithm happy. And your revenue goals are looking further out of reach.

The alternative?

You need to find the picture on the front of the box before you can even start to make the puzzle.

  • You need to take stock of what you already have
  • You need to dive deep into what you want
  • You need to decide what will have to change

And only then can you develop a compelling and effective messaging strategy.  One that feeds into your website copy, your email funnels, and your ads.

This is why every web project I take on begins with the Brand Guide

I do a brand audit of your website, look into your audience, your customer research, what the rest of the market is doing.

And then I put it all together in a guide.

Your Guide shows you how your brand can stand out. And how you should communicate with your audience in a way that drives connection and sales.

With the Brand Guide you get:

  • A clear brand message
  • A consistent brand voice
  • A key to any copy you need to create

Want clarity and connection?

Brand Messaging Guide

Your path to an empathy-led message that connects with your people
$ 3150 starts at
  • A custom questionnaire and interview - looking into your brand and its story
  • An in-depth audit of your current brand and website
  • Market and audience research to assist with your positioning and brand voice.
  • A comprehensive guide to your ICP, key messages and how to communciate them
  • A pdf report and video walk through of your audit
I want a clear brand message