Your offers are solid. But your message isn’t landing like it used to.
Messaging strategy and marketing support for coaches and service providers who need clarity, not hype.
It used to work. The sales page. The emails. The funnel. The content plan.
But now, your people feel harder to reach. Your offers are still good, maybe better than ever. But the message? It’s not landing.
You’ve tried tweaking it. Streamlining. Swapping a few words here and there.
You’ve looked at templates, asked ChatGPT, bought frameworks that promised to fix everything.
But they didn’t fix the problem:
The way people buy has changed.
Your message needs to change with it.
This is where we rebuild – with deeper insight, clearer language, and messaging that makes sense in the world your audience is living in NOW.
“Toto, we’re not in 2020 anymore.”
People are more cautious. More discerning. More aware of manipulative tactics and sales fluff.
They don’t want pressure. They want clarity, safety, and to feel genuinely understood.
So if you’re still using the same templates and tactics you relied on two or three years ago – it’s no wonder things feel off.
Thanks for pointing that out Peta, but what do I DO about it?
That’s where the GUIDE framework comes in.
It’s made up of tools I honed in my time as a youthworker. And it’s how I help you rebuild your messaging with the right materials:
- Genuine listening
- Uncovering what your audience is really thinking
- Inclusive empathy
- Delivering the stories that stick
- Eradicating taboos and having genuine conversations with your people
It’s calm, strategic, human messaging. The kind that gives people what they need to say yes to you.
1. Genuine listening
It all starts with understanding you. During the 'Kick-off' call, I employ the same attentive listening skills I mastered as a youth worker. I'm not just hearing you - I'm truly listening. Tuning into what genuinely moves you, what you're truly saying beyond words. This allows me to grasp your passion, the driving force behind your brand, and what lights you up.
2. Unmasking the Stats
When creating customer avatars, I delve deeper than mere demographics, just as I did with my young mentees. I challenge assumptions, scrutinize stereotypes and look behind the stats. Because, like the worldly 13-year-old or the young 10-year-old carer, each member of your audience has unique needs and pains that require understanding.
3. Inclusive Empathy
As we navigate your brand's voice of customer research, I bring the empathy-led approach honed during my youth work years. Every problem is significant, every experience valid - no hierarchy of suffering exists. Acknowledging this, we will identify your audience's pains, understand what they mean, and address them with the respect they deserve.
4. Delivering Stories
When it comes to crafting your key messages, I employ the art of storytelling. I learned as a youth worker that stories are powerful tools. They educate, connect, and are the key to engagement. Whether it's addressing scepticism or breaking through apathy, the right story can have a transformative effect.
5. Eradicating Taboos
During the development of your content strategy, I help you craft open, judgement-free conversations with your audience. Just like in youth work, starting genuine conversations helps break down barriers and foster a sense of belonging. It's not just about talking, it's about making people feel valued and part of a community, thereby enhancing your brand's connection with its audience.
Number 1
Get My Brain On Your Business
Who’s it for?
Have a tricky messaging problem you want to unpick and need another frontal lobe on the case?
Want to map out a sales funnel for your launch or evergreen offer? Need to thrash out a content strategy?
This is for you.
What's included:
- A prep questionnaire
- A 60-minute call
- A recording and transcript
- An action plan document with next steps and my recommendations.
How much does it cost?
$249 (approx £185)
Number 2
Website rewrite
Who’s it for?
A focused, fast-turnaround VIP experience to rebuild your website copy, with words that actually reflect what you do, who it’s for, and why it matters now.
This is for you if your current site sounds like an outdated version of you, your sales have slowed, or your audience just isn’t clicking like they used to. We’ll go deep into your offers, your positioning, and what your people really need to hear. Then turn it into strategic, conversion-ready copy.
What's included:
- A clear, compelling message that speaks to your ideal client as they are now
- SEO-conscious, fully wireframed copy for up to 5 pages
- An intentional customer journey that leads people toward action
- Two weeks of post-delivery support to review, tweak, and plan your next steps
How much does it cost?
from $1450 (approx. £1070)
Number 3
Mini brand messaging guide
Who’s it for?
Not quite sure that you’re hitting the mark with your messages? Seeing a drop in engagement or sales? Pivoted your offers or audience recently?
You need to get a handle on what you’re saying and who you’re saying it to. My Brand Messaging Guides dive deep into your audience, offers, brand voice, and market. Giving you a foolproof primer for you (and anyone else who works in your business), so your messages make sense – and drive sales.
What's included:
- A Voice Guide that provides a blueprint for your brand. One that any team member can pick up and quickly understand exactly how you speak, who you speak to, and what you say.
- A detailed client avatar, including how your service speaks to their pains and desires, based on client surveys and interviews.
- A Messaging Guide that distils the key messages that will resonate with your ideal client and address their objections.
How much does it cost?
$1350 (approx £1000)
Don’t want a full rebrand, but something isn’t working?
If your message isn’t landing like it used to – or never quite hit the mark – The Messaging Reset gives you a clean slate and a sharper message.
You’ll get a deep-dive audit, a 3-page Messaging Reset Map with fresh positioning and core messages, and a clear action plan on how to connect more effectively with where your audience are right now (without tearing everything up and starting again).
Find out more here
Number 4
Sales assets
Who’s it for?
Launching a membership, course, or digital product? I can put together a funnel that converts, without sounding sales-y.
Still haven’t gotten around to writing your welcome sequence? Ghosted your list? Leave it to me. I can deal with automation, metrics, and of course, copy!
What's included:
How much does it cost?
Email sequences from $700 (approx £500)
Sales Funnels from $1295 (approx. £965)
Number 5
Email profit lever
Who’s it for?
Most businesses are leaving money on the table because their email funnels are missing some key fixes that could significantly increase their sales.
The Email Profit Lever is a high-impact, done-for-you service designed to find and fix the biggest revenue leak in your email funnels – so you start making more money from your list, fast.
Together we could
- Re-engage leads who didn’t buy with a strategic follow-up sequence.
- Boost your webinar show-up rate with a pre-event seuence that makes a difference.
- Turn abandoned checkouts into sales with a high-converting cart recovery sequence.
- Bring cold leads back to life with a reactivation campaign that warms them up to buy
What's included:
- You provide key email metrics and setup details
- I assess your funnels against the 10 most common email revenue leaks
- We identify the single fix that will generate the biggest ROI for your business
- I implement that fix for you - so you start seeing that ROI immediately
No complex reports. No overwhelming strategy decks. Just one targeted, high-impact fix that pays for itself.
Once this first fix starts making you money, you can choose to optimise further – or let your new revenue fund additional improvements.
How much does it cost?
$1250 (approx £930)
Have a bigger list (20K+ subscribers) and want a full-scale audit of your email strategy?
If you’re looking for a deep dive into every opportunity hiding in your list, check out the Email Profit Audit – a full analysis and revenue optimisation plan for coaches and course creators with larger audiences. You can find out more by clicking here.