The Messaging reset

Selling feels harder than it used to.

Let’s pinpoint what’s changed in your audience and adjust your message so it connects again – without burning it all down.

You’ve done everything they told you to do.

  • Built the funnel
  • Set up the automations
  • Polished the sales page copy
  • Recorded the webinar, sent the emails, showed up on stories

And still… it’s not working like it used to.

Fewer people are showing up. Fewer are signing up. Every new client feels like pulling teeth. And every login to Xero sends a ripple of panic.

It’s exhausting. And confusing. Especially when you’ve already done the work.

So what gives?

A blonde white woman offers up a pile of books to the camera. Terry Pratchett: The Truth, Robert Cialdini: Influence, Rutger Bregman: Utopia for Realists, Clover Stroud: My Wild and Sleepless Nights, Marc Brackett: Permission to Feel, Caitlin Moran: More than a woman, Helen Lewis: Difficult Women

Here’s what no one’s saying loudly enough:

Your audience has changed.
 They’ve become more sophisticated, more sceptical, more aware of generic marketing speak.

And, on top of all that, they’re watching the world around them speedily slip into chaos as they munch on their overnight oats each morning.

If your messaging still speaks to who they were two years ago, it’s no wonder it’s not landing now.

Wait!

You don’t have to burn it all down

You don’t have to start from scratch.
You don’t have to redo everything you’ve ever written.
And you definitely don’t have to do it alone.

There’s every chance that 75% of your messaging is solid. We just need to tweak the parts that aren’t speaking to where your audience are right now.

So, I’ve put together something new that’s designed to give you clarity (and more sales) without the existential dread.

there's a better way

Introducing The Messaging Reset

A one-off audit and action plan to help you update your messaging for where your audience are now. You don’t need to start from scratch. You don’t have to tear it all apart. You just need a clear, grounded look at what’s working, what’s not, and what to do next.

Get messaging that works right now

Here's what you get

One-time payment of

$595

  • A 60-minute kick-off call to unpack where you're at and who you're trying to reach
  • A deep-dive audit of your website, emails, social content, and brand assets
  • A 3-page Messaging Reset Map showing you what to keep, what to fix, and what to drop
  • A Loom walkthrough video so you know exactly what to do next
  • A 60-minute strategy call to help you implement the plan

Book your place now

Implementation - not another insipid pdf

Stop banging your head against the algorithm.

You’ve tried the templates, bought the PDFs, signed up for the courses.
More generic advice isn’t going to help you (soz)

You need someone who will:

  • Look at your actual messaging
  • Understand your actual audience
  • Tell you what to tweak so it starts converting again

That’s what I’ll do clearly, kindly, and with your business goals in mind.

Rated 5 out of 5
“Peta is an absolute wizard. She got to the heart of my message in under 30 minutes— something I had been struggling to do on my own for years!
Plus, she gave me actionable and reasonable next steps to bring this vision to life. I can’t recommend her enough.”

— Olivia, Founder

Rated 5 out of 5

“It’s crazy the difference it makes when you have two brains on it.

Honestly, this was really illuminating. This was worth 1000x the money I paid for it!”

— Will, Founder

Rated 5 out of 5

“I was able to see my own work with a fresh perspective. You were a true partner to help me think through my own challenges that I’d been spinning with for months. 

Within a week, you’d shaped my messages and removed the clutter to get to the essence of what should be in my messaging.”

— Cat, coach

Umm...but peta...

Is this what I need?

This is perfect for you if:

What I want for you

I want you to avoid that mid-wardrobe-clear-out moment of regret.

You know, when you get a flood of motivation, pull out everything onto your bed, ready to sort into virtuous piles of “keep”, “throw”, “what was I thinking – give to the charity shop”, and “does not spark joy”…

And then suddenly you’re staring at it all, overwhelmed with decision fatigue and wondering why you started this in the first place.

Let me help you figure out what still fits, what needs tailoring, and what to finally let go of. So your brand makes sense again.

I want messaging that works!