The Email profit lever
Turn missed opportunities into paying clients.
Webinar no-shows, abandoned carts, cold leads. The Email Profit Lever revives them with one high-impact fix (done for you, so the results start showing fast).
Right now, you're losing money
You’re quietly leaking revenue through your email funnels. The average list is leaving 10–30% of potential revenue on the table.
How much would that be for your business? (I’ll wait while you do some quick maths!)
Just sitting there when it could be more profit in your pocket.
And the assumption is that you just have to get more leads! Pour more money into ads, offer more freebies, get more eyes on your stuff.
What if you could make more money from your email list, without spending more money on ads?
There's revenue sitting in your list
The extra sales you’re chasing don’t need to come from more ads, bigger launches, or constantly chasing new leads. They’re already in your funnel – hidden in the gaps where people slipped away.
- The people who signed up for your webinar but didn’t show.
- The ones who added your programme to their cart and then disappeared.
- The coaching prospect who said “not right now” and never heard from you again.
These are warm leads. They’ve already raised their hand. With the right re-engagement sequence, cart recovery flow, or webinar show-up system, they can be brought back to life and turned into paying clients.
That’s what the Email Profit Lever is designed to do. By identifying the single most valuable leak in your funnel and fixing it, you start making more from the list you already have. And once that fix is in place, it keeps working quietly in the background – adding revenue month after month.
The Email Profit Lever: Because Your Next Best Customer Is Already on Your List
This isn’t just another “let’s improve your open rates” audit. (Though between us? We probably will.)
Depending on where the leak is, together we could:
- – Re-engage leads who didn’t buy with a follow-up sequence that brings them back to checkout.
- – Boost your webinar show-up rate with pre-event emails that double attendance.
- – Rescue abandoned carts with a recovery flow that actually converts.
- – Warm up cold leads with a reactivation campaign that gets them buying again.
"But I've Had Email Audits Before..."
Let me guess – they told you to:
- + Write better subject lines
- + Test your send times
- + Clean your list
Cool. That’s like telling someone who wants to run a marathon to “put on shoes and go outside.”
Technically correct. Practically useless.
The Lever is different because it’s not really about the emails – it’s about looking at your whole setup. Making sure you’re getting ROI from leads you’ve already paid to bring into your world.
Just ask my last client, who turned his “dead” list into $171K of new revenue without spending an extra cent on ads.
You work really hard on your offers
You’ve put money and effort (2am funnel automation struggles, anyone?) into getting them in front of the people who can benefit.
You’re also sat right in the middle of your business – so it’s almost impossible for you to zoom out and see how things are really working together.
(And how they’re really not working as well as they could)
Ok, so how does it work?
Email Profit Lever
How this works
- You share your key metrics and funnel setup
- I analyse your system against the 10 most common email revenue leaks
- We identify the single biggest lever for ROI in your business
- I implement it for you - so the revenue starts rolling in
- Typical turnaround - 10-15 days from access
Investment: $1250 (approx. £930)
A simple, focused project that pays for itself – and then keeps paying!
"But Peta, couldn't I sort it out more cheaply?"
You don’t have to hire me. You have a bunch of other options to fix the problems you’re having with your email funnels.
The way I see it, here are your options:
DIY-ing it using trial and error
No upfront cost, but weeks of guessing, testing, and rewriting while potential clients quietly slip away.
The opportunity cost is high, and by the time you land on something that works you’ve usually lost more sales than you’ve gained.
Getting your general VA to do it
A lower price tag, often $500–$1,000.
Helpful for execution but not for strategy. They can draft the emails you ask for, but they won’t know which specific fix will bring lost revenue back in.
The result is usually more words in inboxes without a measurable increase in sales.
A mastermind or launch programme
$2k-$5k. Lots of frameworks, templates, and pep talks.
These can be useful, but they don’t give you a funnel fix tailored to your audience, your offer, and your list.
Progress feels slower, and you’re still left to do the implementation yourself.
The Email Profit Lever
$1250, done-for-you, targeted, and ROI-focused.
A single lever pulled in the right place can unlock the revenue already waiting in your list.
Two clients in a $650 coaching programme cover the investment. Or 1 DFY website project.
One high-impact fix. One clear lever. One move that makes the next $5k, $10k, or $50k from the list you already have.
Oh, and you get all that without having to use shady, manipulative, bro-marketing tactics that trick people into buying stuff with fake scarcity, urgency, and yukky pain-point marketing.
I’m in! What now?
Now, we talk. Press the lovely button below, and choose a time for a chat.
We’ll talk about your business, your current email setup, and how I can help. And we’ll see if we’re a good fit – with absolutely no pressure.
See you there!