Work with me
Messaging built on anti-establishment foundations
Clarity doesn’t have to come with a template steeped in systems of oppression, smelling of Huel.
We do things differently here.
I need an intervention
Brand Messaging Guides
Go from “what are we trying to say?” to “this is who we are.” A Brand Messaging Guide is your roadmap to unshakeable brand confidence.
(So you can show up and speak to the right people, without spending 3 hours writing an email)
Who it’s for: Coaches, service providers and purpose-driven founders ready to get everything aligned at the root (not just patch a sales page).
What's included:
- Brand discovery & strategy session
- Client interviews
- Competitor analysis
- Mission, vision, values & UVP
- Audience personas & customer-journey mapping
- Messaging pillars, key stories & a messaging matrix
- Brand voice guide
From $1,350 – $3,450
I need a reset
The messaging Reset
When selling feels harder than it used to, we realign your message for where your audience is now (without burning it all down).
Your audience has changed. They’re more discerning, more sceptical, living in a noisier world. There’s every chance 75% of your messaging is solid. We’ll fix the parts that aren’t speaking to who they are now.
Who it’s for: Coaches and service providers who know something’s not working, but don’t want a full rebuild.
What's included:
- 60-minute strategy call
- Deep-dive audit of your website, emails, social & brand assets
- A strategic Messaging Reset Map: what to keep, fix and drop
- A Loom walkthrough so you know exactly what to do
Price: $795
I need another brain
Get My Brain On Your Business
Got a tricky messaging problem you want to unpick? Want to map out a sales funnel for your launch or evergreen offer? Need to thrash out a content strategy?
This is the quickest way to borrow my brain – no big commitment required.
Who it’s for: Coaches & solo service providers with one specific snag to solve (and little time to do it in).
WHAT'S INCLUDED:
- A prep questionnaire
- A focused 60 minute Zoom call
- Recording and transcript
- Action-plan doc with next steps & recommendations
Price: $249
But what about email?
Email Profit Lever
Email is an integral part of running a business when the algo is run by morally-bankrupt oligarchs who don’t want anyone to see your stuff!
The Email Proft Lever turns missed opportunities into paying clients.
The average list leaves 10 – 30% of its potential revenue on the table. These are warm leads, already in your funnel; they just need the right nudge at the right time.
Who it’s for: Coaches & course creators with an email list that’s under-earning.
HOW IT WORKS:
- You share your metrics & funnel setup
- I assess it against the 10 most common revenue leaks
- We identify the single biggest lever for ROI
- List Item
- I implement that fix for you
Price: $1250
Not ready? Start free with The Email Revenue Formula.
But Peta, we've only just met!
Fair. If you want to take some time to get to know me before we become besties with matching friendship necklaces, taking down the patriarchy, why not download one of these?
The Regenerative Story Map
Map your story in a way that holds all the nuance of what you actually do for people, rather than flattening it into a tidy hero arc that loses the best bits.
Squeeze More From Your Social Proof
Stop getting polite praise, and start learning more about your audience, what they need, and how to talk to them effectively.
Messaging on Purpose
6 short, coffee-length episodes that will help you see what messaging actually is, why it matters, and how to build it on purpose instead of stapling it together as you go.
Not quite sure what you need?
If you read through all that and went:
“How am I supposed to know what I need when I can’t even work out what photos to use on this Insta carousel that I was supposed to post 3 days ago?!”
Then maybe take a breath, and then book a call (press that green button down there).
You can tell me what you’re struggling with, and I can work out the best way to help – no drama.