Words By Peta
Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
Do you want customers who stick around?
Your business solves a problem, enables a dream, ends a deep-felt pain. It’s not a $5 throwaway impulse purchase.
And you can’t expect to sell it with $5 impulse purchase marketing.
You’re a Caravaggio hanging in the Louvre, not a poster of Klimt’s “The Kiss” that ends up on every student’s dormroom wall.
What will work?
Building a relationship. Nurturing a connection. Putting a little of yourself, your story, and your passion into your marketing. The long game.
You have to put the work in first. And then, when you’ve built trust, shown them how they’re part of the story, how you fully believe in the power of your offer, your product, your service… then they will reward you with loyalty and advocacy.
That’s how you build a lasting brand. That’s how you build a real following. That’s how you sell – by serving.
Want to find out how I can help?
And, just like every other priceless piece of art, you want to place it in the hands of an expert.
Me. (you saw that coming, didn’t you?)
I’m your new secret weapon.
Copywriter and messaging strategist extraordinaire.
And also, weirdly, an ex-youth worker. I spent 15 years convincing sceptical teenagers to listen to me. And I was REALLY good at it.
It’s these relationship-building and empathy-based skills that make me the web copywriter you need to nurture the connection with your audience.
The best youth workers listen, empathise, and direct.
And guess what? The best brands do, too.
Making your email list, your social media followers, and those individuals idly browsing your website feel heard, understood, and supported is how you turn them into loyal brand followers.
I take your passion, your offer, and your audience and craft a message that pulls in your people.
I’m the email copywriter who will leave your subscribers wondering how you got hold of their diary.
I’m the copywriter you hire for your website when you know your offer can transform people’s lives… you just need to show them how.
Let me be the youth worker your brand needs, nurturing your potential customers into well-balanced, confident adults who not only buy your stuff, but run around telling everyone how fabulous you are, and how much you have added to their lives.
"This is so what I needed to move forward - thank you so much. You have totally banged the nail on the head - should have got a copywriter in the first place!"
"Thank you so much Peta. I got the tingles reading this!! So many great ideas here thank you!"
"Wow!! I must admit I'm a bit blown away by all the info - so many gems. Thank you! I definitely feel a bit like I knew some of this, but it still needed to be said by someone else for it to fo into my brain!"
