As Seen On
I lOVE TALKING. MAYBE MORE THAN I LIKE WRITING.
And once you get me going I’ll talk about anything and everything. No holds barred.
Want to listen in on some of the conversations I’ve had with fascinating people? Here you go:
Grief, neurodiversity and finding your soap box
I open up about grief, single parenting, and coming to terms with imperfection—and how my experiences led to a calmer, gentler life.
Check out this deep conversation with Martha and Liv about how I manage my business to fit my life.
Getting on your Soap Box
I’m sure you can think of a time when something was happening in our social/cultural climate and you wanted to address it in your brand’s messaging, but you held back because you didn’t want to say the wrong thing or upset anyone. I talk to SEO expert Meg Casebolt about how you can bring politics and the cultural context into your brand messaging, without pissing people off!
Do Business and Politics Mix?
I share my story and how I’ve come to weave politics back into my business in a big way having started out life wanting to be Prime Minister. We talk about why keeping politics firmly on the table in our businesses is a good thing and how it doesn’t need to be all or nothing – do what works for you friend! In today’s climate more and more people are driven to purchase from/ with with folks who have their values front and centre – you won’t align with all the people in the world but you’ll align with the ones that you’re going to vibe with that’s for sure so don’t make it hard for them to get to know you.
Why empathy is the missing piece in your marketing
Join me on a wander through empathy. We cover widowhood, working with teens, the value of politics, and how to have difficult conversations.
Building a business while raising a family
Aww, my first podcast appearance! I talk to Nicki and Kate from Filthy Rich Writer about the beginnings of my business, and how time management tips don’t work for parents!
How to talk about politics without pissing people off
Leave your anxieties at the door and find out why talking about politics in your business messaging might be the key to connecting with your audience.
How I fast-tracked my business
Listen into my conversation with Kira Hug, Rob Marsh, and 2 other Accelerator alumni on how The Copywriter’s Club 3 month business course knocked 3 years off my growth.
How relationships are the key to a committed customer base
Watch me talk to Erin Pennings from Copysnacks about my LED framework, and how relationships are the missing link in your customer research.
Hi, I'm Peta.
Together we can wave goodbye to manipulative copywriting, and hit-and-run marketing.
And weave your values through your brand message.
Together we can:
- – Develop a messaging strategy that sees your customers as real people
- – Write emails that your subscribers can’t wait to open,
- – Create a website that gets bookmarked more often than BBC News.
Trust me, you won’t regret it.
