You’re going after clients the wrong way
I get it; you think there’s a template shortcut to looking credible. Because all these coaching websites you have in your “inspiration” folder have similar layouts, similar graphics, similar headlines and CTAs.
That must be what you have to do so that a potential client lands on your website and goes:
“Yup, they know what they’re doing – I’ll book with them”.
And then all you need is more traffic to drive those conversions, right?
The result? Your coaching website looks the same as everyone else’s.
Which means there’s no reason your potential browsing client shouldn’t go with someone else. Someone who’s been in the game longer. Someone with more testimonials and one of those “as seen on” proof bars.
Traffic is not going to help you.
Social media engagement isn’t going to help you.
Spending more of your marketing budget on PPC ads isn’t going to help you.
The actual problem? Your messaging isn’t memorable.
People land on your website knowing they have a problem. But you don’t grab their attention. You don’t engage them.
So they wander off, and jump on a sales call with someone who has more brand recognition.
Thanks for pointing that out Peta, but what do I DO about it?
You don't need more traffic. You need to make a connection.
You need to show your potential customers that you understand them- their pains, their daily frustrations, their goals…
And you need to communicate how your solution is perfectly suited to them. Because you know them.
That’s what builds authority.
(and trust, and credibility, and sales, and all the other things you’re after)
You don’t need another comparison chart.
You need a real message.
And that’s where I come in.
With all my helpful packages:
Number 1
Get My Brain On Your Business
Who’s it for?
Have a tricky messaging problem you want to unpick and need another frontal lobe on the case?
Want to map out a sales funnel for your launch or evergreen offer? Need to thrash out a content strategy?
This is for you.
What's included:
- A prep questionnaire
- A 60-minute call
- A recording and transcript
- An action plan document with next steps and my recommendations.
How much does it cost?
$249
Number 2
Get It Done VIP Package
Who’s it for?
Got a list of sales and marketing tasks as long as your arm? You know, the one glaring at you as you sip your tea and try to get client work done?
The welcome email sequence, the 3-page website, the pillar blog posts that you outlined 9 months ago and still aren’t up on your site bringing traffic to your awesome offers?
Let’s get them ticked off, so you can have more time to actually run your business.
What's included:
- A prep questionnaire
- A kick-off call
- 48 hour turnaround for agreed deliverables
- 1 week of email copy support
How much does it cost?
$2450
Number 3
brand messaging guide
Who’s it for?
Not quite sure that you’re hitting the mark with your messages? Seeing a drop in engagement or sales? Pivoted your offers or audience recently?
You need to get a handle on what you’re saying and who you’re saying it to. My Brand Messaging Guides dive deep into your audience, offers, brand voice, and market. Giving you a foolproof primer for you (and anyone else who works in your business), so your messages make sense – and drive sales.
What's included:
- A Voice Guide that provides a blueprint for your brand. One that any team member can pick up and quickly understand exactly how you speak, who you speak to, and what you say.
- A detailed client avatar, including how your service speaks to their pains and desires, based on client surveys and interviews.
- A Messaging Guide that distils the key messages that will resonate with your ideal client and address their objections at each stage of the customer journey
How much does it cost?
$3195
Number 4
Sales assets
Who’s it for?
Want your website to sound like you? But also get people to spend money? Say no more! Launching a membership, course, or digital product? I can put together a funnel that converts, without sounding sales-y.
Still haven’t gotten around to writing your welcome sequence? Ghosted your list? Leave it to me. I can deal with automation, metrics, and of course, copy!
What's included:
How much does it cost?
Email sequences from $1495
Web copy from $2500
Sales Funnels from $2495
The GUIDE Framework - Youth Work as Brand Messaging
Want to know how I make your copy sing?
Everything I know, I learnt on the skate park wall.
1. Genuine listening
It all starts with understanding you. During the 'Kick-off' call, I employ the same attentive listening skills I mastered as a youth worker. I'm not just hearing you - I'm truly listening. Tuning into what genuinely moves you, what you're truly saying beyond words. This allows me to grasp your passion, the driving force behind your brand, and what lights you up.
2. Unmasking the Stats
When creating customer avatars, I delve deeper than mere demographics, just as I did with my young mentees. I challenge assumptions, scrutinize stereotypes and look behind the stats. Because, like the worldly 13-year-old or the young 10-year-old carer, each member of your audience has unique needs and pains that require understanding.
3. Inclusive Empathy
As we navigate your brand's voice of customer research, I bring the empathy-led approach honed during my youth work years. Every problem is significant, every experience valid - no hierarchy of suffering exists. Acknowledging this, we will identify your audience's pains, understand what they mean, and address them with the respect they deserve.
4. Delivering Stories
When it comes to crafting your key messages, I employ the art of storytelling. I learned as a youth worker that stories are powerful tools. They educate, connect, and are the key to engagement. Whether it's addressing scepticism or breaking through apathy, the right story can have a transformative effect.
5. Eradicating Taboos
During the development of your content strategy, I help you craft open, judgement-free conversations with your audience. Just like in youth work, starting genuine conversations helps break down barriers and foster a sense of belonging. It's not just about talking, it's about making people feel valued and part of a community, thereby enhancing your brand's connection with its audience.