The Proof
Want to check out my work?
Of course you do.
I get it, trusting someone with your brand is a big deal.
Here are some of the clients I’ve worked with, and the work we’ve achieved together.
You’ll find a mix of start-ups and coaches, from all sorts of industries.
The common thread? Each one was struggling to communicate their value clearly. And now they aren’t – yay!
Growth is great, but not if it means your constantly having to be on top of every little detail.
Last year, I partnered with Evolution Engineers, a rapidly growing digital marketing agency wrestling with their brand voice. Founder James Lee and I dove deep into their unique identity, their ideal clients, and how they truly wanted to communicate.
As part of the process, I crafted a comprehensive Brand Messaging and Tone of Voice Guide that captured their essence and set clear guidelines for the whole team. The result? A consistent, authentic voice that resonated with their target audience and stood out in a sea of marketing jargon. All with a dash of their signature data-driven wit.
And the added value? Freeing James from the endless loop of content corrections, giving him back 10 hours a week to focus on strategic growth.
Jevon Baby wanted to launch their brand with a wearable breast pump product; keeping scope to increase their offerings further down the line.
They were struggling with their positioning, and how best to connect with their ICP. We walked through my tried and tested brand messaging process:
- diving into the purpose behind their brand,
- researching their audience’s pains and concerns,
- positioning them perfectly in the market,
- creating a brand voice, and
- finally crafting compelling key messages to communicate with their audience.
They recently launched with confidence and success in their market. With a website that speaks directly and empathetically to their ideal customer.
The Jevon Baby founder said:
“Peta really over-delivered! If you are looking for a professional brand strategist, please look for Peta.”
Website rewrite for a mindset coach
Kristin came to me as she was getting ready to launch her mindset coaching business. She needed a simple website that demonstrated the transformation she could bring to her clients. She wanted to show her skill, but she didn’t want to make it all about her.
We worked together in my VIP Package. I distilled the essence of her brand and her voice, and I talked to some of her clients. Creating a simple but compelling website that drew people in.
Here’s what Kristin had to say:
“I was so overwhelmed by my website. But you took away that feeling and made it so easy. Taking the info I gave you and making it serve me in the right way.”
Plum Deluxe was built on the passion of their founder and their committed community. They had recently elevated their visual brand, and wanted a new brand message and story that spoke to their product’s quality – without losing that heart.
I interviewed their team, and spent time with the community, and devised messages that would appeal to their 3 distinct customer segments.
The end result was a brand message that captured the heart of Plum Deluxe, and helped them grow past their local roots. All showcased on their website.
Andy, Plum Deluxe’s founder said:
“Peta was wonderful to work with. She provided excellent insight and asked incredible questions that allowed her to bring our company to life on the page.”
Helping a toy brand lean into their unique strengths
Otbor Toys is a Bulgarian company specialising in natural, handcrafted, sustainable toys. They were struggling to convert browsers into paying clients. And were on the lookout for a branding wizard to work their magic and position Otbor Toys as quality, limited-edition heirlooms.
I worked with them on their brand strategy, creating a blueprint for messaging that would connect with their ideal audience, and how they should position themselves in the market.
Bringing a brand voice that built community
Credible shouldn’t mean boring.
Last year I worked with an international stationery and homeware brand who were undergoing a rehaul of their messaging. Their CEO and I dug down into who they really were, who they wanted to talk to, and how they wanted to communicate.
As part of the process, I rewrote their Home, About, and wholesale pages to better reflect the USP and brand voice we discovered. The result was clear messaging that connected with their target audience and built a sense of community. All with a cheeky British edge.
And the massive added bonus? Bringing an end to the CEO going around in circles trying to pinpoint the best direction for his brand.
Breathing new life into B2B web copy
INTUIT focuses on helping companies design their office space to fit the new way of working, offering employees what they couldn’t get working from home.
The whole website needed to reflect intuitive movement, collaboration, and creativity. And it needed to be simple enough to be translated into Estonian.
The deliverables were:
- A compelling concept that underlined the USP of INTUIT – this became the idea of the Breakout Space
- Copy for the Home Page,
- A compelling brand story that stood them apart from their parent company
- All product descriptions
- Pages introducing the different “work zones” and how they empowered teams to work effectively
I worked collaboratively with the design team on the Figma wireframe, producing copy and the key brand messaging needed to inform emails and social posts.
Making sales on calls but not through your website?
A baby sleep consultant was struggling to get the sales page for her online course to convert. While she always made sales in person, she hadn’t managed to get across her personality and expertise on her page. We worked together on her brand voice, and the pain points of her customers, to create this compelling journey that increased conversions and organic traffic.
Clarifying messages in a crowded market
Talupp had a thriving training programme, but were struggling to articulate their message and position their incredible AI-driven people development platform effectively in a crowded market.
We developed effective positioning and a USP, a unique brand voice and narrative that aligned with their values and aims, and key messages that could be applied at different points in the customer journey.
Now they have a document that helps their whole team stay on message – from sales calls to social media content. And a website that quickly and effectively showcases their value.
Getting a Start up Started
My Ark, a new life admin Saas platform, were on the hunt for a branding and copywriting whiz. They needed messaging that appealed to investors as well as customers. We started out with a brand voice guide and a new website. But we loved working together, and this progressed to me working across all of their messaging.
Jenn, My Ark’s founder said:
“It was immediately apparent that Peta is highly empathetic and really wants to get to the bones of what makes a brand. So often people, especially contractors, will do what you ask of them. It is far more helpful, esp as a founder, to have someone who can guide you in what you should be asking for and thinking about and Peta did that.”
Can your website really sound like you?
Working with big personalities is wonderful! But often it’s hard to get across that uniqueness on the page.
Evelyne Brink is a voice and confidence coach (who also used to be a Madonna impersonator!). She’d worked with copywriters before, but they’d never managed to nail her unique voice and magnetic personality.
Working with Evelyne was so much fun – and through conversation and connection, we produced a sales funnel that felt like her.
One that reached out to her ideal client in just the right way to get them to sign up for her new course.