Burning the midnight oil again?
Running your business shouldn't run you into the ground.
Let me deliver everything you need to start a meaningful conversation with your customers (which means more sales)…and give you your evenings back.
I see you, clearing away the dinner plates, opening up your laptop, and logging into your Mailchimp account.
I see you, rubbing your eyes, pouring an ill-advised cup of coffee as you try to find inspiration – a funny story that will encourage people to visit your site, the right SEO keywords to drive traffic to this week’s blog post.
I’m not stalking you – I promise.
But I’ve sat across the coffee shop table from countless business owners like you. I’ve listened as they’ve poured out their heart. As they’ve told me stories of long days at work followed by longer nights trying to write interesting blog posts and schedule emails that connect with their audience.
I’ve nodded as they’ve wished out loud for someone to come and save them from another night shackled to their laptop while the rest of the family bond over Bake Off.
Sound familiar?
But no one knows your business like you do.
No one else has the same style, the same voice.
Your customers need to know that you care, that you put in the time to learn about them. That it’s not all about the bottom line.
And you know your business, but sometimes it’s difficult to explain it to people in a way that doesn’t make their eyes glaze over. Especially when you have to do it over and over again.
Sometimes it feels as if you‘re not really getting your message across.
And when people don’t know what you do, or why you do it, they’re going to buy from someone else.
Wouldn’t it be nice to have some clarity about what you’re saying and who you’re saying it to – no more throwing something out into the internet ether and hoping it’s found?
Wouldn’t it be nice to have a brainstorming partner? Someone to bring an outsider’s perspective on what your brand is and what holes in your communication need to be filled?
Wouldn’t it be nice to work with someone who gets your voice, and cares about your audience, and can serve up engaging content consistently?
Wouldn’t it be nice to get your evenings back?
Introducing The Tuck Shop Brand Experience
Over here in the UK, a tuck shop is when we buy a whole load of candy and snacks, arrange them on a table in our youth club room, and sell them to the kids so they can be even more hyped on sugar!
It’s where you can fill a bag with a mix of gummy bears, Hershey’s kisses, and cola cubes. Or stock up on full-sized candy bars to get you through the next Fortnite match.
You don’t have buy the giant packets of sweets you’d get at Costco when you only want a few to snack on.
And that’s what the Tuck Shop Branding Experience is all about.
It’s where I take all of the skills and tricks I learned sitting on a threadbare sofa in a church hall, and put them at your disposal.
You’re not hiring a big marketing agency who have one way of working with you whatever size you are. You’re not having to bring on board a designer, an account manager, 3 copywriters (with the price tag that brings).
Because, right now, you don’t need a £25,000 package.
You just want someone to sit down beside you, help you work out what your brand actually is, and create a compelling story around it.
So that your ideal customer feels a connection with you. And buyss your stuff.
And that’s me – you need me (and my Tuck Shop!)
It all starts with my LED formula
After 15 years as a youth worker, building relationships from scratch with hard-nosed teens, I’m an expert on how to bring you and your customers closer together.
I find out what makes your brand special, and what makes your customers tick.
I discover what will make your audience feel understood, and what content they’ll connect with.
I gently lead your subscribers and website visitors to helpful sources of information, a different perspective and, yes, how your brand can benefit them.
But what do you get out of this?
You get everything you need to start, and continue, a meaningful conversation with your audience. Deeper engagement means an audience who is more likely to buy what you’re selling.
You’ll get someone to help you drill down into the very core of your brand, so that your website, emails, and social media content are as authentically “you” as possible. (You know, the opposite of those “19 ways to line up your photo frames” blog posts that everyone is writing to make Google happy)
You’ll get a comprehensive audit of the way your brand talks, the language you use, and the best way to communicate with your audience. So that you can make sure everything you send out (from your social media, to emails, to blogs) sounds just like you. And your audience always feels safe and secure.
You’ll get an About Page that knocks your competitors out of the water.
Did you know that an About Page is the 2nd most frequently visited page on a website? And it’s the most underused.
It should be the inviting courtyard to your business, the maitre d ushering your site visitors in with a cool glass of limoncello and a seat under the jasmine covered walls, animatedly explaining to them how their lives are about to be so much better (you can even add olives if you like).
And then you get a way of introducing your new connections to your brand, getting them excited about you, with your own Welcome Sequence. A series of 5 emails that lay out your stall, who you are, and why they should care – directly to their inbox when they subscribe. Without you having to lift a finger.
Copywriter + Youthworker = Incredible Community Builder
You might not have thought about it before, but building a loyal customer base is just like building any other community. You need something to make a connection, and you need conversation to keep that connection going to the end sale.
Sure, you could spend a fortune on Facebook ads to try and beat the algorithm.
You could rely on one time purchasers who come across your product but don’t find a connection.
Or you could nurture loyal customers who come back again and again when your emails encourage them to, and shout about your brand from the rooftops, sharing your blog posts and giving you helpful feedback.
You want a community. And I can help you build one.
15 years at the coal face mean I’m more than good at nurturing relationships. I know how to earn people’s trust, to get them to tell me their deepest darkest secrets (even if it’s just that they don’t actually like the grime music all their friends are into and would rather bop along to Justin Bieber while finishing off their homework.).
I am the go-to Queen for relationship advice, when your mum doesn’t understand you, and when you don’t know what to do with the rest of your life.
This is what you need in your business.
You need your customers to feel like you’re their friend. The person you go to when they’ve got a problem they need to solve. You want to be their first point of call, their first google search, and where they go to find the answer.
So what's in the package?
Get a clear brand voice, and a loyal community of customers with The Tuck Shop Brand Experience. You’ll get your hands on:
- A brainstorming partner – I’ll be your new best friend and your therapist all rolled into one as we get started. My brand discovery questionnaire and strategy call help us get to the bottom of who you are. Being a solo business owner can be daunting, and you have no one to toss ideas around with. My epic listening skills bring perspective about what your brand is, and what holes in your communication need to be filled.
- A brand communication audit – I’ll grab my magnifying glass and make like Holmes and Watson, exploring your website, social media feeds, and emails. I’ll delve into your target audience, how they think, what they like about you, and what they don’t. I’ll research your industry, and how other people are doing things. And I’ll put all this together into an audit of how your current communications fit you, your brand, and the landcape.
- A compelling brand story – I’ll pick up my pen and craft an About Page that makes your reader want to be part of your brand’s story. You’ll have a website page that your ideal customer will see themselves in, that will convince them that you were separated at birth, and that yours is a business they want to spend time with.
- A 5 part welcome sequence – You need a way to induct your new connections into your brand. Push them along the path toward working with you from the moment they sign up for your email list. This is your perfect first impression, all loaded into your email service provider and ready to be sent out without you having to lift a finger.
For an investment of only £1950
So, if you’re passionate about your business, but you want to have some passion (and energy) left for other parts of your life, this is the sign you’ve been waiting for
(I could write it in 3 foot high letters accompanied by the sound of a marching band, but we don’t have that kind of time).
Send me a message, and let’s hang out by the chocolate bars and supercharge your business.