Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
How I developed a hybrid Brand Messaging and Tone of Voice Guide for a marketing agency, resulting in clearer communication, increased team alignment, and a stronger brand identity.
Discover the secret to consistent brand messaging and never run out of things to say about your business. Learn how a strong brand foundation can transform your networking, content creation, and customer engagement. Practical tips for startups and purpose-driven brands.
Let me tell you a story. A story about someone who knows how to build a community. Someone who’s community I’m a part of. I got an email from Tracy this morning. Tracy has been in my life for 14 years. I see her around 4 times a week, and we can spend between half […]
Discover how your unique experiences shape authentic marketing. Leverage your personal story for a stronger brand & deeper client connections
In 2007, 14,000 people joined a campaign to bring back a discontinued chocolate bar.Cadbury’s Wispa bar was discontinued in 2003.But 14,000 people joined an online campaign group to try and convince Cadbury’s to reintroduce it. When the brand did a 7-week trial run in 2007, they sold 20 million bars. And they finally put it […]
Picture this: you’ve just received a glowing testimonial for your service. You’re thrilled, your ego has had a healthy boost, and the world seems a tad brighter. But then… silence. No surge in new clients. No noticeable bump in revenue. So, what was the point exactly? It’s time to do client feedback differently. Let’s explore […]
I’m pretty sure that at some point in the last few years, you will have had a conversation with a loved one, a colleague, or a complete stranger. A conversation that very quickly turned into an argument about something to do with politics, the environment, or social justice. Brexit, maybe? Trump, vaccines, or whose fault […]
Finding it hard to express yourself via Reels? Struggling in Stories? Find my copywriting tips for a social media account that matches your principles here.
How authentic marketing helps you connect with your audience. And 6 tips to use it in your business.
Why you need a welcome sequence, and how you can use it to build that authentic connection with your ideal audience – and drive sales.
