Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
I talk a lot about UK politics. I sit here sipping my Earl Grey tea and polishing my monocle, aware that my sphere of reference is ridiculously narrow. Even as I make a concerted effort to look beyond my borders. The fact is, it’s impossible to stay up to date on every issue and event […]
Why being an expert in your business can hold you back from communicating your message. And how a copywriter can help.
How to integrate your politics into your brand messaging, without scaring off your audience. A 5 step framework to help you through how to talk about politics.
Why marketers have a secret skill to help fight these assaults to our human rights.
We’re constantly dealing with new tragedies. How can we continue running our businesses without feeling exploitative and tone-deaf?
I’ve been trying to meditate more regularly. Finding a moment of peace after the whirlwind of breakfast, nappy changes, porridge-covered outfit swaps, bag packing, and school run traffic feels like a necessary reset. Even if I have a pile of work to get through before I do the whole thing in reverse later. Today’s Daily […]
Every Saturday my local high street is buzzing. Couples walk hand in hand surveying the antique shops. Parents herd children through crowds towards the tea shop, where ice cream waits (or bacon sandwiches in winter). Sure, we have empty storefronts like the rest of the country, and a unit that’s been vacant since I moved […]
Authenticity is the big buzzword in the world of small businesses right now. Especially how do you show up authentically online? You need to be showing up as your “authentic self” on your social media channels (cue “hilarious” reels of me pointing at invisible words on the screen trying to game the algorithm. Not really, […]
You might have heard (if you follow me on social media, subscribe to my email list, or read this blog – yeah, I’ve banged on about it a lot, sorry), that I was on the Build Your Copywriting Business podcast this week. I talked with Nikki and Kate about how I started my copywriting business […]
When I started my copywriting business there were a few podcasts that I binge-listened to while on the school run, cooking dinner, sorting laundry, you know the parenting drill. One was Filthy Rich Writer‘s Build Your Copywriting Business. Nicki and Kate always had great advice and really interesting guests. And now I’m one of them! […]
