Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
I run my business with a team of 1.2. (My exceptional VA helps me edit my podcast so it actually goes out, and puts my copy into carousels that don’t look like a colour-blind 3-year-old made them) Like so many others, I’m doing the work of 7 people. And yet, we’re told we’re cheating if […]
A relationship coach had a powerful idea for changing how people date – but no clear way to explain it. This case study shows how we turned her vision into confident, compelling messaging that stands out in a crowded space.
When two data-driven eCommerce founders decided to move beyond Amazon, they knew a logo wasn’t enough. They needed a message they could stand behind – and a brand their customers could believe in.
Want to increase website sales without redoing your whole site? Learn how strategic messaging transforms “good enough” copy into persuasive content that connects, converts, and drives real ROI—with client examples to prove it.
When your brand needs more than a parent or friend Just like teenagers benefit from having that special adult in their lives who’s neither mum nor dad nor one of the gang, your growing brand might need a critical friend when it hits certain developmental milestones. This checklist will help you work out if you’ve […]
“I connect in a very black and white, almost manual textbook sort of way that was uninspiring.” That’s what Daryn Hesketh, CEO of Dark Knight IT, told me in our first call. His company excels at protecting businesses from cyber threats, but their website wasn’t capturing the personality and expertise that makes them exceptional partners […]
I keep having the same conversation with my B2B clients… “We don’t want to put too many words on our website,” they say, scared by internet ‘experts’ who tell them everyone has a 1.5-second memory and will run away to TikTok. “Let’s just get them to book a sales call, and then we can explain […]
If I tell you that I had a colonoscopy, does it make you more likely to buy my Brand Messaging Guide? If I explain, in excruciating detail, my holiday breakfast order preferences, will that land me more speaking gigs? Probably not. But knowing me better – my background, my experiences, my slightly odd sense of […]
Discover how I helped an eCommerce brand carve out market share with strategic brand messaging and empathy-driven website copy.
Unlock business growth by truly understanding your audience. Learn 3 key strategies to decode client needs, refine your offerings, and boost sales. From misunderstandings to marketing magic – discover how to tune into your audience’s real song.
