I am a disappointing social activist
You don’t have to choose between paying the bills and caring about the world. A reflection on guilt, nuance, and imperfect activism.
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What happens when you can’t explain why you’re different?
How a Brand Messaging Guide helped executive coach Susan Sutherland clarify her positioning and finally sound like herself again.
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Stop waving case studies at terrified clients: A better approach to B2B marketing during a recession
Marketing during a recession doesn’t mean pressuring scared clients to spend. Learn 3 empathetic B2B strategies that build trust and drive sales.
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What a Brand Consultant Does and When to Hire One
Discover what a brand consultant does, how they differ from strategists or coaches, and when to hire one to guide your brand through messy inflection points.
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Thoughts on AI
I run my business with a team of 1.2. (My exceptional VA helps me edit my podcast so it actually goes out, and puts my copy into carousels that don’t look like a colour-blind 3-year-old made them) Like so many others, I’m doing the work of 7 people. And yet, we’re told we’re cheating if […]
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Bringing clarity to a bold idea in the dating space
A relationship coach had a powerful idea for changing how people date – but no clear way to explain it. This case study shows how we turned her vision into confident, compelling messaging that stands out in a crowded space.
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How I helped an eCommerce brand find its voice – and built a brand that feels like home
When two data-driven eCommerce founders decided to move beyond Amazon, they knew a logo wasn’t enough. They needed a message they could stand behind – and a brand their customers could believe in.
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How to use strategic messaging to increase website sales
Want to increase website sales without redoing your whole site? Learn how strategic messaging transforms “good enough” copy into persuasive content that connects, converts, and drives real ROI—with client examples to prove it.
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The critical friend checklist
When your brand needs more than a parent or friend Just like teenagers benefit from having that special adult in their lives who’s neither mum nor dad nor one of the gang, your growing brand might need a critical friend when it hits certain developmental milestones. This checklist will help you work out if you’ve […]
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Website copy that works: Converting technical expertise into client connection for Dark Knight IT
“I connect in a very black and white, almost manual textbook sort of way that was uninspiring.” That’s what Daryn Hesketh, CEO of Dark Knight IT, told me in our first call. His company excels at protecting businesses from cyber threats, but their website wasn’t capturing the personality and expertise that makes them exceptional partners […]