Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
If you’re here, I’m guessing you suspect your email list could (and should) be doing more for your bottom line. And you’re right. Because if you’ve got a solid offer, a funnel that more or less works, and a list of subscribers… chances are, there’s revenue sitting right there in your email system. Quietly collecting […]
When your brand needs more than a parent or friend Just like teenagers benefit from having that special adult in their lives who’s neither mum nor dad nor one of the gang, your growing brand might need a critical friend when it hits certain developmental milestones. This checklist will help you work out if you’ve […]
“I connect in a very black and white, almost manual textbook sort of way that was uninspiring.” That’s what Daryn Hesketh, CEO of Dark Knight IT, told me in our first call. His company excels at protecting businesses from cyber threats, but their website wasn’t capturing the personality and expertise that makes them exceptional partners […]
I keep having the same conversation with my B2B clients… “We don’t want to put too many words on our website,” they say, scared by internet ‘experts’ who tell them everyone has a 1.5-second memory and will run away to TikTok. “Let’s just get them to book a sales call, and then we can explain […]
If I tell you that I had a colonoscopy, does it make you more likely to buy my Brand Messaging Guide? If I explain, in excruciating detail, my holiday breakfast order preferences, will that land me more speaking gigs? Probably not. But knowing me better – my background, my experiences, my slightly odd sense of […]
Discover how I helped an eCommerce brand carve out market share with strategic brand messaging and empathy-driven website copy.
Unlock business growth by truly understanding your audience. Learn 3 key strategies to decode client needs, refine your offerings, and boost sales. From misunderstandings to marketing magic – discover how to tune into your audience’s real song.
How I developed a hybrid Brand Messaging and Tone of Voice Guide for a marketing agency, resulting in clearer communication, increased team alignment, and a stronger brand identity.
Discover the secret to consistent brand messaging and never run out of things to say about your business. Learn how a strong brand foundation can transform your networking, content creation, and customer engagement. Practical tips for startups and purpose-driven brands.
Let me tell you a story. A story about someone who knows how to build a community. Someone who’s community I’m a part of. I got an email from Tracy this morning. Tracy has been in my life for 14 years. I see her around 4 times a week, and we can spend between half […]
