Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
Last week we took a deep dive (see, marketing speak, I can’t even help myself. I’ve been listening to too many American podcasts) into how listening to your target audience can boost your business. This week, we’re moving onto my youth work superpower #2: Empathising Now, let’s get the important things out of the way […]
I started my business when Erica was 8 months old, and 8-year-old Ethan was homeschooling because of the pandemic. As it often does for mothers I’ve discovered, my copywriting journey began by starting my own blog about the trials and tribulations of motherhood. In my case, I started the blog (http://www.secondtimearound.blog it’s pretty good, you […]
How voice of customer best practices make your audience feel seen and heard. And more likely to buy from you.
