Brand Messaging Strategy + Conversions Copywriting for Brands with a Social Conscience
I don’t know if it’s because I’m a stationery nerd, but Septembers always feel more like new starts than Januarys. It probably is the stationery thing, you know. On my first date with my husband, we spent about half an hour bonding over the Staples catalogue. (Yes. I am aware of how sad that makes […]
You‘ve been with me for the last few weeks as I’ve explored how my youth work superpowers can boost your business (in what we’re definitely NOT calling my copywriting philosophy). We started with how making your audience feel listened to can build loyalty. Then we moved on to the power of empathy in building a […]
Last week we took a deep dive (see, marketing speak, I can’t even help myself. I’ve been listening to too many American podcasts) into how listening to your target audience can boost your business. This week, we’re moving onto my youth work superpower #2: Empathising Now, let’s get the important things out of the way […]
I started my business when Erica was 8 months old, and 8-year-old Ethan was homeschooling because of the pandemic. As it often does for mothers I’ve discovered, my copywriting journey began by starting my own blog about the trials and tribulations of motherhood. In my case, I started the blog (http://www.secondtimearound.blog it’s pretty good, you […]
How voice of customer best practices make your audience feel seen and heard. And more likely to buy from you.
